PAID ADVERTISING
If you want to reach people with your product or service, Heaven 1580 will get you results!! Heaven 1580 delivers the people with spending power: 75% of our listeners are between 25 and 54...the highest composition of adults 25-54 for any AM station in the Washington, DC market. Heaven 1580's audience is one of the most loyal in the market with some of the highest Time Spent Listening. Heaven 1580 is the Number One AM station delivering working African-American women 25 to 54 in the Washington market.
To find out how Heaven 1580 can help your business to grow by tapping in to the $770 million spent annually by Heaven 1580 listeners, click here to email Ivy Savoy-Smith, General Sales Manager or call(301)918-2316.
For online advertising in the form of a banner or link to your website, click here to email Elaine Jackson.
Heaven 1580 WPGC-AM is an Infinity Broadcasting station located at 4200 Parliament Place, Suite 300, Lanham, MD 20706.
The bi-fold purpose of Heaven 1580 to:
- Provide "INNERtainment" for Washington Metro radio consumers/listeners. Innertainment, not only entertains, it provokes thought and feeds the spirit.
- To provide a marketing vehicle by which businesses can promote their products and/or services to the Christian community.
The ultimate goal of Heaven 1580 is to be wise steward over our client's and parent company's investment, plus glorify God, edify the Body of Christ and lift up the name of Jesus Christ so that others maybe saved.
Heaven 1580/WPGC-AM
Reaches the consumers who you want to do business with?
- Heaven 1580 reaches 92,200 adults on a weekly basis, Monday - Sunday, 6A – 12Mid.
- 90% of Heaven 1580’s consumers are African-American.
- 74% or 68,300 of Heaven 1580’s consumers are women.
- 63% of Heaven 1580’s consumers are college educated.
- 68% of Heaven 1580’s consumers live in Prince Georges County or the District of Columbia.
- 53% of Heaven 1580’s consumers are married.
- 35% of Heaven 1580’s consumers have a household income of $75,000 or more.
- 61% of Heaven 1580’s consumers own their residence.
- 49% or 64,000 of Heaven 1580’s have one or more children living with them at home.
Source: Arbitron 4-book Average, Media Audit
In order to weave your company, organization or ministry into the fabric of Heaven 1580/WPGC-AM, we humbly propose that we develop and implement one, if not all, of the following marketing strategies:
Media Campaign
Based on your budget, we will develop a media schedule that will effectively reach your existing and prospective customers. Our current rate structure is as follows (per commercial):
| M-F/6A-10A |
$100 |
| M-F/10A – 2P |
$100 |
| M-F/2P – 6P |
$100 |
| M-F/6P – 10P |
$75 |
| SAT-SUN/12P – 4P |
$100 |
| M-F/6A – 12M |
$75 |
| M-SU/6A – 12M |
$50 |
*These rates are subject to change without notice.
Infomercial Sponsorships
Your company has the opportunity to be featured as the exclusive client within a five (5) minute segment (Worship in the Workplace, Business Spotlight, CD Sampler and Business Exchange, Laugh Out With…), which will air between M-F, 6A – 6P. These segments are designed to educate, inform and entertain our consumers, while at the same time promoting your products and/or services.
Investment per segment: $500
Print Advertising
As a result of our commitment to be a conduit for information, education and entertainment, we have developed the Christian Business Directory. The directory provides a vehicle by which Christian owned and operated businesses can promote their products and/or services. It will also allow “general market” businesses to speak to the Christian consumer.
Investment per ad: $500 - $3,000.
Data Base Management Marketing
To encourage our consumers to listen to Heaven 1580 via the internet, we have launched the Heaven 1580 Access Card. Your place of business has the opportunity to increase its incremental retail traffic by offering “special discounts” to Heaven 1580 Access Card holders.
Investment levels: $250 - $1,500
Video On Demand Broadcasting
In conjunction with Streaming Faith.com, your company, organization or ministry has the opportunity to be featured on the Heaven Media Network. We will air promotional announcements encouraging our consumers watch your broadcast at a time that’s convenient for them watch it. The length of broadcast ranges from 15 minutes to 1 hour.
Investment per show: $800 - $1,200.
Long Form Programming Sponsorships
Due to the unique nature of Heaven 1580/WPGC-AM, we are able to offer our advertisers long form programming. During strategically selected broadcast times, we air pre-recorded and/or live 25 - minute programs. Investment per show: $600 - $800.
(This amount is based on 25 minute broadcast. Commitments ranging from 13-26-52 weeks)
On-Site/Event Promotions
Throughout the entire year, Heaven 1580 host over 100 station and client sponsored events. Depending on your budget, your company, organization or ministry can host a one-hour van-hit; two hour station appearance or four hour live broadcast, which includes an on-air personality.
The investment per event ranges from $750 to $4,500.
Website
Your company, organization or ministry has the opportunity to be prominently displayed on the Heaven 1580 website, which could include a sponsorship of a web-page, banner ad and link to your website, event advertising or online classifieds.
Banner Ad w/Link
Below is an example of a banner ad with a link:
Banner Ads can be purchased for advertisers who want the viewers to be able to see their banner and link to their website or email address. Include your correct URL or e-mail address in the ad copy. The links will open up in a new window. Heaven 1580 is not responsible for the information and content on any outside links. We reserve the right to refuse any link from an advertiser if deemed necessary.
Event Advertising
Would you like to advertise your event on Heaven 1580's EVENT page?
Heaven Classifieds
Would like to increase traffic in your place of business? Want more exposure for your company? Looking to increase your staff? Do you want to sell something? It's more affordable than you think! Click here to visit our Classifieds page
Click here to email Elaine Jackson for more information on any of the above website sales options.
PUBLIC SERVICE ANNOUNCEMENTS (PSA)
PLEASE BE ADVISED THAT CHURCH BASED MINISTRY EVENTS AND ACTIVITIES DO NOT MEET THE CRITERIA FOR "PUBLIC SERVICE ANNOUNCEMENTS" (PSA). "PUBLIC SERVICE ANNOUNCEMENTS" ARE CLASSIFIED AS FREE EVENTS/ACTIVITIES, SERVICES OR PRODUCTS MADE AVAILABILITY TO THE COMMUNITY AT LARGE. THE EVENT/ACTIVITY, SERVICE OR PRODUCT SHOULD BE DESIGNED TO INFORM, ASSIST, GUIDE AND BENEFIT THE COMMUNITY -- GENERAL PUBLIC.
INCLUDING, BUT NOT LIMITED TO FOOD/COAT/BLOOD/TOY DRIVES OR HEALTH/EMPLOYMENT/FINANCIAL SEMINARS. PSA's must be submitted two (2) weeks in ADVANCE
- Via EMAIL @ justine.love@cbsradio.com, ATTN: PSA
- Via FAX @ 301-459-9509, ATTN: Justine Love, PSA
- Via MAIL @ WPGC-AM/Heaven 1580, ATTN: Justine Love, PSA
4200 Parliament Place, Suite 300, Lanham, MD 20706
COMMUNITY CALENDAR
The "Community Calendar" provides a FREE advertising platform for church services, events and activities through out the WDC/MD/VA Metro area and abroad.
Community Calendar Criteria
Non Profit Organization Status (Sponsoring Organization)
Community/General Public Specific
FREE Admission to the Public
Submitted two (2) weeks in ADVANCE
- Via EMAIL @ elainejackson@heaven1580am.com, ATTN: Community Calendar
- Via FAX @ 301-459-9509, ATTN: Community Calendar
- Via MAIL @ WPGC-AM/Heaven 1580, ATTN: Community Calendar
4200 Parliament Place, Suite 300, Lanham, MD 20706
All "Community Calendar" announcements are pre-produced segments scheduled to air randomly during the week of the event. All notices are SUBJECT TO AVAILABILITY. All notices should include date, time, event location with one (1) contact name and phone number. NO PHONE CALLS PLEASE!!!
All rates are subject to change without notice. |
